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NEWS & ARTICLES
When Avatars Came To Earth
If we go by the Vedic scriptures Avatars descended on Earth some 5,000 years ago as the incarnation of Vishnu upon the Earth and took on corporeal form to perform specific tasks. The Vedic definition of an avatar (derived from the Sanskrit word: avatara or avataram) refers to the bodily incarnation of a higher being into a lower realm of existence for a very specific purpose. The word avatar, translated from the Sanskrit literally means âdescent or transferenceâ and it signifies the passage into another (usually lower) dimension which pretty much is what we are the moment we enter the digital domain.
Far from being few and far between, avatars have proliferated with the advent of computing and the widespread use of the internet to become the digital versions of our mental shelves.
The section, showed in an article that the more control we have over the way we fashion an avatar the more likely it is going to end up looking a lot like us.
The key word here is control. The digital realm we enter is both more responsive and more limited than our own. We enter it to carry out specific tasks, whether it is to play in an interactive multi-user game environment, post entries in a Forum or take part in an online interaction through Yahoo! IM, ICQ, Skype or MSN Messenger.
In this respect we are no different than the gods of the Vedic pantheon. We lose much of the freedom of our higher realm for the purpose of acquiring specific abilities in a more restricted but far more wide ranging digital one.
A fly in this digital ointment of cybergods entering a realm are the restrictions imposed on our identities by the permutations of existing avatars. Itâs kinda hard to be digitally unique when the limited choice of avatars available makes you look like a few million other online users.
Amerland Enterprises is a web and graphic design studio that pushes the envelope of online work and its designers have felt this lack of choice keenly. Its designers got together to offer a free avatar creation or avatar customization service to online users on a no-strings attached basis.
âWe thought it would be the cool thing to do and because we didnât want it to be part of work we made it possible through the donation of our spare time,â says Steve who is one of the designers there and also actively contributes to the siteâs Forum.
The service is free. Users send in a picture of themselves or a royalty free graphic they want to use and describe with as much detail as possible what they would like to see and the designers do it on an availability basis.
âWe try to turn it round within a day or two. If we are really busy it might be a week but some we have done in our lunch hour on the same day we received them!â says Steve. You can find out details of the service here. It is totally free, confidential and we delete all files and email addresses after we are done so there really is no catch.
âWe really believe in this,â says Steve, âso we are prepared to put the time and effort in. If we get really thousands and thousands of requests we might have to rethink the way we handle it so we manage the flow.â
The sure thing is that as the new cybergods weâd be able to, again, choose how we look as we descend into a new realm with a specific purpose in mind.
Amerland Enterprises (http://www.amerlandent.com) offer an unbiased FREE initial appraisal of projects ranging from brochures and print to web and marketing. The approach is practical, logical with a very implementable mentality. The appraisal is extensive, thorough and comes with no strings atttached. Their knowledge is a resource you can utilise to check the feasibility of your suggestions.
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